Written by: Terry Link
Primary Source: Possibilitator
Big time sports has become the ‘bread and circuses’ of our time. ‘Bread and Circuses’ was a phrase originating in Roman times by Juvenal who saw Roman citizens becoming concerned only with those two issues in life.
The circuses referred to were games held to entertain the public, including gladiators and chariot races. Wikipedia suggests, “Juvenal here makes reference to the Roman practice of providing free wheat to Roman citizens as well as costly circus games and other forms of entertainment as a means of gaining political power.”
There are several concerns I have with the growth of big time sports in our age:
1) The outrageous incomes generated for a very few drawn from the pockets of the many plays a pivotal role in our distraction and diversion from issues of war, poverty, injustice and ecological destabilization. It also exacerbates the inequality that so harms our social fabric.
In the U.S. especially, the number of people entranced with professional sports is astounding. The NFL had 33 million attendees this year spending an average of $82 per ticket (not including parking, hot dogs or beer). The NBA had 21 million ticket purchasers at an average price of $51, the MLB 74 million at an average ticket price of $40, and the NHL 12 million with a $66 ticket average. Those totals add up to 140 million attendees and somewhere in the neighborhood of $7.4 billion of revenue.
But big time college sports is not far behind. The NCAA Football Bowl Subdivision schools had 32 million attendees, where low-demand game ticket prices averaged more than $37 while high-demand game tickets averaged $61. Twenty million fans attended regular season NCAA basketball games last year among the top ten conference teams.
A recent map (courtesy of WTHR-TV) of the highest paid public employees by state showed that in 41 out of 50 states the highest paid public employee was a college football, basketball, or hockey coach.
Add the astronomical salaries of professional athletes, not to mention the franchise owners, and we see a huge transfer of wealth. One of the teams I rooted for as a child was the
In those years, the star and future Hall of Fame member was Al Kaline, who played his entire 22-year career with Detroit and made all of $100,000 in his final year (1972).
Fast forward to this past year when Tiger pitcher Justin Verlander signed a seven-year contract earning him $180 million. This averages out to more than $25 million a year or 250 times what Al Kaline ever made in a single year. Is it any wonder that low income citizens are unable to afford attending these events?
Advertisers paid more than $1,000,000 for a 30-second commercial slot for the major sports events last year ($3.5 million for the Super Bowl).
2) Time associated with watching big time sports.
The transfer of wealth is just one concern. Another, and perhaps more damaging, is the circus effect: the distraction and diversion of attention away from our pressing challenges and a willingness to engage in finding solutions to them. More people watch NFL football than vote in our bi-annual Congressional elections, let alone write letters or otherwise communicate with governing officials regarding their concerns.
While actual game attendance has been healthy for years for both professional and major college sport teams, the attention paid through TV is perhaps at least as telling. A 2011 Harris poll showed that 60% of all adults watch NFL football with 27% watching six to ten hours per week. A Scarborough Research survey found 76 million college football viewers in 2012 and at least 58 million college basketball viewers.
The chasing of hot prospects for college rosters keeps targeting younger and younger athletes, with high school freshmen and sophomores tracked for years before they are allowed to “sign” a commitment letter. Actually, youth travel teams in all these sports now have primary school age children spending weekends traversing hundreds of miles to play other kids, with hopes that someday they will be one of those lucky few who star on the big stage. What this does to our society, let alone what it does for our carbon emissions, is tragic.
Our newspapers, with rare exception, have as much if not more staff covering sports than they do covering local government or the community and certainly give more ink to that arena than any other. Similarly, local TV news allots about as much time for sports coverage as it does all the other news they broadcast.
It should hardly surprise us that so many of the American people seem so uninformed on so many of the issues facing us as a human family on a finite planet. Likewise, even the college campuses where big time sports dominate the campus culture, seem largely inoculated against serious involvement with world beyond them outside of the classroom. We spend relatively little time trying to understand, let alone act, to improve our communities and societies compared to the attention we give to sports.
3) Winning is everything
But perhaps my greatest concern with this infatuation with big time sports is the pernicious effect of casting much of our social lives in terms of competition – making winners and losers and basking in the winning. This emphasis on “winning is everything” has become increasingly characteristic of our political, business, and educational cultures, casting others as opponents to be defeated. You see it in the growth of American Exceptionalism – a myth that by all measures we might be better than others and therefore worthy of emulation if not adoration. The Spirit Level ( by British epidemiologists Pickett and Wilkinson) alone debunks that myth on so many fronts.
I am a sports lover, despite the paragraphs you’ve read until now. I still remember the Pee Wee Reese mitt my parents bought me when I was five. And we played ball every day in the summer, football in the fall, and hockey in the winter. Mostly we did pick-up: from whomever showed up, we got two volunteer captains for the day and they would alternate choosing amongst us until all were selected. We even played with unequal numbers so that everyone could play. I lived and breathed sports, listening to the Tigers, Lions, Pistons, and Red Wings as I’d fall asleep at night. I played high school hockey and some organized fast-pitch softball and baseball when I was younger. As an adult I played softball (four nights a week some years before marriage) and even played nine years in an Over 50 league. I also coached my kids in softball and soccer when they were young. Sports are a good thing. They can teach us team work, skill development, a work ethic, and keep us physically active late into life.
But the capturing of sports and making it the circus it has become, distracting us from attending to social and environmental challenges, is dividing us into camps. When the main challenges we face are global in nature – climate and ecological destabilization, inequality, infectious disease, etc. – we need to act as one team, one family, working together, not trying to see who can beat the other and win some shallow victory.
Instead of waiting for yet more sanctioned and officially organized teams and leagues, it’s time for us to get out on the fields and get started with some good old pick-up games, where everybody plays and everybody wins. Like it or not, we’re all in this together.
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Terry Link is a retired MSU librarian, former founding director of the MSU Office of Campus Sustainability, and co-founder and former chair of the American Library Association’s Task Force on the Environment. He recently served as associate editor for the two-volume encyclopedia, Achieving Sustainability: Visions, Principles, and Practices(Gale/Cengage 2014). He has also served as executive director of a regional food bank and as a county commissioner. Currently he is president of Starting Now, LLC, a sustainability consulting firm, a Senior Fellow for the U.S. Partnership for Education for Sustainable Development and serves on numerous non-profit organization boards.