Written by: Shewonda Leger
Primary Source: Writing Rhetoric and American Cultures
Have the next big idea for a global app? It’s important to think about basic rules that will help make your app design a success. The Next Web offers some important tips to keep in mind. TNW knows that designing an app takes a lot of creativity, planning and intensive labor and it doesn’t get easier when you’re designing for a global audience. Some do’s to keep in mind are; assessing the viability of launching in a new market, simplifying functionality, visualizing consistency, getting in real content ASAP, starting with high resolutions and double checking mobile OS adoption rates. Don’t forget the don’ts, which include leaving out animations, ignoring culture nuances, executing your strategy remotely and taking visual language lightly.
Coming up with an app may be easy; it’s getting it running smoothly that’s the challenge. For instance, animation is an eye catcher when designing. Animation brings characters to life; why not bring your app to life. Yes, animation may be the most difficult part to include when creating an app, but instead of trying to avoid it altogether why not include some sort of animation. Animation helps user to better understand the app and stay engaged.
Keep in mind that the key focus is to make this a global app and your audience is huge. People you least expect may end up downloading this app. Therefore, don’t ignore cultural nuances. You will be reaching out to different markets, don’t assume that all markets take the same language similarly. You don’t want to end up disrespecting someone or giving wrong instructions. Take the time and see which symbols, drawings, or text have mutual meanings no matter who is using it. Overall, just remember your audience is global and it’s important to properly cater to them. Always get a second opinion before you launch your final product. So there you have it folks – tips from the experts at TNW to get you started in globalizing your app.