Written by: Shewonda Leger
Primary Source: Writing Rhetoric and American Cultures
When managing a website one of your objectives is to keep your audience engagement up. It is important that your audience revisits your site, remains active with links, and tells others about your page. Copyblogger offers three ways in which your web design can better connect you to your audience.
One way to interact with your audience is to dig into their emotions. Emotions have a big influence on most of our decisions. Therefore, we can’t ignore emotions when designing websites. Choosing the proper font, shape, icon, or colors can affect the way people feel about your products and services. Try giving your brand soul. For instance, if you are aiming for light-hearted and funny, consider using joyful colors, smooth shapes, funny characters, and animations. It’s important to cater to the theme of your brand. For instance, Mailchimp is one website that has the light-hearted and funny theme with an amusing cartoon chimp as the mascot, and it works.
Keep in mind that you are designing for real people; it’s okay to include emotion, and tell a story. You might be wondering, “how can I tell a story on a website”? One way is to design a layout in which your visitors can easily explore. Let your website lead your audience on where to start and how to reach the end. It’s okay to divide your content into different sections that still connect to your overall theme or service. Dividing your site into different sections will take the burden off your audience’s eyes. Don’t be that site that bores your audience with long paragraphs of text. Include graphics and videos when possible to keep your audience engaged.
With these concepts your website will be enjoyable, clean, fun and professional, and you will definitely better connect with your audience. Keep in mind the tips suggested by Copyblogger, and brainstorm what you can do to make your site more interesting and audience friendly.