Presentations – MPI Food Protection Conference: “Food Fraud – What It Is, Why It Is Important, Why Now” and “Food Fraud – Global Trends and Prevention Strategies” (MPI, Auckland, New Zealand)

Written by: John Spink

Primary Source: Food Fraud Initiative, October 10, 2015

ffi V2 No51 MSU FFI NZ MPI Food Fraud 2015Attached you will find my presentations for October 12 and October 13. This is the Food Protection Conference hosted by the New Zealand Ministry for Private Industries (MPI). MPI oversees commerce and related laws and regulations in New Zealand. The objective of the conference is to provide Food Protection insight and direction for the New Zealand laws and regulations.

Presentations for Day One and Day Two:

My key points are:

  • The core definitions and theories are getting more accepted and entrenched: it is most efficient to address all Food Fraud types, the optimal use of resources is to focus on prevention rather than detection only, Food Fraud is a unique concept with a unique motivation so it is most efficient to conduct a separate vulnerability assessment, and the core theory is to focus on reducing the fraud opportunity.
  • There are current Food Fraud systems and countermeasures — in place or being developed – that all governments can calibrate with for a global efficiency. There is greater efficiency as multiple stakeholders adopt harmonized terminology and preventative controls.
  • A review of the FSMA Preventative Controls Final Rule – FDA requires a vulnerability assessment for any “economically motivated” act that could lead to a health hazard.

Forum Details:

  • NZ-MPI, Ministry for Private Industries, (2015). Food Protection Forum, October 12 & 13, 2015, Auckland, New Zealand, URL:
  • “The Forum will focus on the importance of a food safety culture and food defence in protecting New Zealand’s economy, reputation, and consumers globally. A strong food safety culture and food defence system require input from government, industry and consumers. With a lineup of international speakers and attendance by industry leaders, this Forum presents an opportunity to progress the future of Food Protection in New Zealand.” Martyn Dunne, MPI Director-General
  • Keynote speakers
    • Honorable Jo Goodhew, Minister for Food Safety
    • Vice Minister Teng Jiacai, Chinese Food and Drug Administration
  • Session speakers
    • Frank Yiannas, Growing a corporate food safety culture, Author of ‘Food Safety Culture’ and VP Food Safety Wal-Mart
    • Professor Alan Reilly, Food Crisis Management, Implications for regulators – Lessons learnt from the EU-wide horsemeat scandal, Adjunct professor, Institute of Food and Health, University College, Dublin and former Chief Executive, of the Food Safety Authority of Ireland
    • John W. Larkin, Food Defence, Research Director of the National Centre for Food Protection and Defence (NCFPD), part of the Homeland Security Centre (Note: an MSU Food Science Alumnus)
    • John Spink, Food Fraud – What is it, why is it important, why now? Director and Assistant Professor, Food Fraud Initiative, Michigan State University
    • Jim Flannery, Findings from the Consumer Information Transparency initiative, Senior Executive Vice President, Operations and Industry Collaboration, Grocery Manufacturers Association

I am honored to be invited to present to this important audience and with such a distinguished panel. Watch this blog for a post-meeting review. FFI.

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John Spink
Dr. Spink has been focused on product fraud since the Michigan State University’s Food Safety Program and the School of Packaging began research on the topic in 2006. This work expanded to the behavioral sciences and criminology and led to the establishment of the Anti-Counterfeiting and Product Protection Initiative in 2008. In 2009 the work shifted to the School of Criminal Justice where the Initiative evolved into a Program.