Design at Apple (a his-story)

Written by: Punya Mishra

Primary Source: Punya Mishra’s Web, November 3, 2015

Fast Company has compiled an oral-history of design at Apple. It did so through interviews with many of the key players in Apple’s history. It is a his-story because, though there are some women who show up… the main narrative is about guys, Steve Jobs, Jonathan Ives and many others.

fastcompany-apple-design-series

This is a series worth pursuing in full – if not for anything else but to be inspired. Apple through its, “dogmatic, beautiful, striving for perfection, that chasing for the last millimeter” managed to drive “the world of design to a completely new level.” Enjoy.

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Punya Mishra is a professor of Educational Psychology & Educational Technology at the College of Education at Michigan State University. He also directs the Master of Arts in Educational Technology program. He recently co-chaired the SITE 2011 conference at Nashville after having chaired the Innovation & Technology Committee of the American Association of Colleges of Teacher Education. The readers and editors of Technology and Learning journal recently named him as one of the ten most influential people in educational technology.

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